Gabrielle Chanel decided to add straps to the bag to free the hands of high society ladies. These women would usually hold a clutch, which was both unpractical and tiring. As you can imagine, carrying a bag can be a difficult task while joggling Champagne flütes, theatre flyers and hors-d'oeuvres. To add shoulder strap was a revolutionary idea in the fifties
Miss Chanel got her inspiration by observing soldiers who’d carry cross-body bags. In February 1955 the iconic bag was born. Her clientele was initially quite skeptical about this new rebellious design, but it quickly became a fashion sensation. In its first year it became so popular that mademoiselle Chanel had to refuse orders.
Gabrielle Chanel added the quilted stitch pattern to add volume, structurw and shape to the bag. The bag has a twist-lock on the front which is called the mademoiselle lock. ‘Coco’ wanted to create a new era for women by liberating and empowering them. A functional and practical fashion item was a completely new idea at the time and was in line with Gabrielle Chanel’s vision of women’s fashion.